What are some potential criticisms or limitations of the transactional model when applied to comics?

Potential criticisms of the transactional model include the risk of overemphasizing reader subjectivity to the point where the creator's intent or the text's formal properties are downplayed. It can also be challenging to universally define or measure a reader's 'transaction' with a comic, making objective analysis difficult. Furthermore, some might argue it doesn't adequately account for the collaborative nature of comic creation (writer, artist, colorist, letterer).