What criteria are used to rank travel bloggers, and how do these factors influence their popularity?

Rankings consider various factors: website traffic (using tools like Similarweb), social media engagement (followers, likes, shares, comments), brand authority (media mentions, collaborations), content quality (originality, depth, photography/videography), SEO performance (keyword rankings), and affiliate marketing income. These factors directly influence popularity as higher traffic and engagement attract brand partnerships and revenue, further boosting their visibility and reach.