What is the strategic benefit for Marvel Comics to release a comic series based on an upcoming video game like Marvel Rivals?

Releasing an Infinity Comic series based on an upcoming game like Marvel Rivals is a strategic marketing and world-building move. It generates hype for the game, introduces its unique narrative and characters to a broader audience before release, and allows for deeper lore exploration that might not fit into the game itself. This cross-media synergy creates a richer overall experience for fans and can attract both comic readers to the game and gamers to the comics.