In market research, what are the implications of a 10% margin of error for product acceptance surveys?

In market research, a 10% margin of error on a product acceptance survey indicates that the true percentage of consumers who would accept a new product could be 10 percentage points higher or lower than the survey results. This means the market research team needs to be cautious in making decisions about product launch based solely on the survey. Further investigation or larger, more precise surveys may be needed.