How did the Comic Con 2022 appearance contribute to Genshin Impact's overall marketing strategy?

The Comic Con 2022 appearance was a key component of Genshin Impact's marketing strategy by providing a direct connection with its player base. It generated significant social media buzz, increased brand awareness, and reinforced the game's position as a leading live-service title. The event also served as a platform to announce new content and engage with the community in a meaningful way.