What was the initial appeal of Blogspot (Blogger) in the early 2000s?

In the early 2000s, Blogspot (Blogger) was incredibly appealing due to its simplicity and free access. Unlike earlier journaling platforms, it required no technical knowledge – users didn't need to understand HTML or manage servers. It offered a straightforward interface for anyone to publish their thoughts online, democratizing online publishing and fostering a sense of community.